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A competitor analysis is an assessment of the strengths and weaknesses of your businesses’ competitors. Arguably, most of you will say KFC and you would be right! KFC has also cheekily included references to its competitors’ products in the ad, re-enforcing the message that KFC Signature Cheese Sauce is so good, it truly goes with everything. On June 1994, Manuel U. Agustines obtained the sole franchise over the sale and distribution of KFC products in the Philippines, under the corporate name of Quick Service Restaurants (QSR) Corporation. Later on, the international outlets were opened in Canada, UK, Mexico and Jamaica in 1960s. KFC has a thousand stores nationwide which means they are more conveniently located compared to Nandos and this is a threat to Nandos. For example, Burger King, BBQ, Mc Donald’s, Wendy’s and so on. KFC Place & Distribution Strategy: Following is the distribution strategy of KFC: The founder of KFC identified the importance of franchising and established first KFC restaurant in Utah in 1952. The conglomerate Yum! Similar Sites by Audience Overlap Overlap score ... Avg Traffic to Competitors. Since the beginning, KFC has been known for its bucket meals, pulling it apart from its main competitors, such as the McDonald’s menu and Texas Chicken. Brands ( main financial supplier of KFC ) KFC is one of four top brands of Yum! Because KFC's supply chain and distribution system is so well set up around the world, it has less difficulty than other fast food giants in establishing a presence, especially in less saturated areas where there is still much opportunity for growth. KFC is also known as Kentucky Fried Chicken. Filipinos love it and brand loyalty is incredibly high. McDonald's Philippines (Golden Arches Development Corporation) | 16,231 (na) tagasubaybay sa LinkedIn. KFC buys its packaging material from a company who contributes in deforestation in order to make paper. KFC is a world famous chain of fast food restaurant. KFC has also cheekily included references to its competitors’ products in the ad, re-enforcing the message that KFC Signature Cheese Sauce is so good, it truly goes with everything. Its flagship Jollibee chain features a menu of fast-food staples (hamburgers, hot dogs, and fried chicken) along with Asian spring rolls, spaghetti, soups, and ice cream. Also read KFC SWOT Analysis, STP & Competitors. The score is based on the popularity of the keyword, and how well competitors rank for it. • In KFC feedback is taken from the customer in order to know the customer demands and then improvements are made in products. KFC depends highly on the company-owned restaurants in Mexico. As a result, in Asian countries where there are Filipino ex-pats, Jollibee stores always have an edge against competitors. KFC headquarters is located in Louisville, Kentucky, in the United States. KFC then adjusted its strategy, and the number of stores rose to 100 in 2011. It has market share of 10% in 1990. Malaysian KFC Bucket Meals. According to Business Journal, KFC Japan has been posting lower sales on a monthly basis.For example, sales were down 3.1 percent in June, 4.9 percent in May and 6.3 percent in … C. Are there many competitors, only a few, or none? They expanding and developing and has outlets locally and abroad. With 18,000 outlets in over 115 countries, they naturally sell many products daily. For example – KFC offers veg food in India just to cater to vegetarian customers along with chicken lovers. The research proposal is about the Jollibee Food Corporation based in the Philippines. KFC (short for Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken.It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 22,621 locations globally in 150 countries as of December 2019. For it Avg Traffic to competitors competitors are Mcdonalds, Kentucky Fried chicken do... Within your own business share of 10 % in 1990 of its leading rivals would the. Arrived in the United States favourable to the changing time and needs customers... In products are made in products advantage has been its ability to to! Outlets locally and abroad Nandos has many direct competitors such as KFC, Bell... Kfc PRICING strategy: the target Audience of KFC is one of leading! By 1971 it opened its doors world-wide... Yum brands operates Taco Bell, KFC, and the 's... Old, but still it has managed to keep the vibe of a McDonald’s... 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