Filmmakers need to get clear on their key messages and points so they feel confident when it comes time to do interviews. How do you get a good review? SF: I always watch a film before I represent it. You want to be ready on Day 1 gathering materials to use during your film's release: on-set photographs, stories, behind the scenes footage. I had a million questions. Cloud 21 PR helped me negotiate the overwhelming details of being a participant at the Cannes Short Film Corner in 2014. Strategically, a project or casting release can be helpful if you're looking for interest from investors, festivals, or distributors, and/or if you're pre-selling a film or your sales agent is looking to create interest from buyers. Those types of conversations are always helpful to have between the filmmaker and publicity companies being considered. Cannes Short Film Corner – Digital Marketing Case Study. At what stage should filmmakers start to think about publicity when making a film? I have worked on a few films where the key material hasn't been finalized, and it ultimately affects the publicity. I know sometimes it can go over into 1 1/2, 2 pages but try and limit it to one. It’s important to manage photos and posts going out on social media so you can maximise their effectiveness. NFS: Let’s talk press releases. Different Flowers actress Hope Lauren, writer-director Morgan Dameron, and actress Emma Bell on the red carpet for the Santa Barbara International Film Festival. Photo: Tronathan (CC BY-NC 2.0, Creative Commons License), via Flickr. We are especially grateful for the media placement in The Huffington Post and The Examiner which helped us further market the film and raise awareness about the cause to stop child sex trafficking. !. Everyone is just doing their job and no one is personally out to get someone else, though of course, it can feel that way when a filmmaker has worked on a project so closely for years. Tip: If you are printing flyers or posters to promote a specific screening, make certain the date, time and location information are included correctly. Take us on the journey and make us want to watch your film, but don’t be too literal or give the whole plot away, Festivals and awards: where your film has screened and awards won so far, Press: key reviews and media stories so far, Funding: list the funding bodies and sponsors who have invested in the project, Copyright information: i.e. So think major actors/names attached or distribution deals. The biggest surprise I discovered from our experts was how early you need to start thinking about publicity. My film was covered by the biggest newspapers, and I had received requests from different festivals and distributors even before my arrival to Cannes. The press release Cloud 21 created for our short film really made a difference in creating a presence at Cannes. This is a missed opportunity for the filmmaker because a publicist can usually secure an exclusive story for artwork/trailer. GET YOUR SHORT FILM IN FRONT OF THOUSANDS OF PEOPLE COMPLETELY FREE OF CHARGE. We assembled an expert panel of film publicists to walk us through the best ways to go about making a splash for your project. Sarah Findlay has worked internationally as a publicist in Australia and Singapore. Cloud 21's team did such a good work before the festival putting the word out there. If you're a filmmaker, I suggest that you link up with them to see how they can customize a plan to provide you with increased brand awareness! Interviews can be conducted via email, phone, or in-person. SF: It is imperative to have great images of yourself that reflect your personal brand. If this is an indie film with an unknown cast, the trades aren’t going to be interested from the early stage. And as a first-timer at. What Should Your Publicist Do At a Film Festival? Publicity timeline overview for pitching: As you can see, we pitch artwork/trailer exclusive first, and this has to be pitched first. A press release is tailored to a film but think ‘who, what, when, where, and why.' Tip: Remember to link in with the social media accounts of festivals and events that your film screens as part of, and ensure they know your film’s social media handles so they can link back to them. All Rights Reserved. Marketing a film in the digital era can be a daunting task for most independent and mainstream filmmakers. We see this growing appetite for more diverse stories too! A one-pager is an overview and includes key information like distribution company, release date, director, producers, cast, run time, genre, rating, social media handles, and a synopsis.
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